Make Your Summer a Successful One

Posted on: 23 August 2016

If you're going to be using custom stickers to increase sales for your business, you'll want to make sure they're going to send the right message. Simply handing out stickers with your company logo might not be enough in today's market. In order for your custom stickers to provide you with a successful marketing scheme, you need to make sure that your customers will want to keep them, use them and display them. Here are three steps to ensure that your custom stickers are a productive way to drive up your sales.

Choose the Design Carefully

When choosing your custom stickers, don't be afraid to have fun with the design. You want your customers to keep the sticker, so try to avoid the typical shapes – round, oval and rectangle. Instead, choose a shape and design that will remind customers of your business each time they look at it. For instance, if you own an ice cream shop, a business sticker in the shape of an ice cream cone will remind your customers of how good your ice cream is. Own a bike shop? Choose stickers in the shape of a bike helmet.

Pick the Right Size

When it comes to sales-driven business stickers, the size matters. If the sticker is too big, it might take up too much space. If it's too small, customers won't be able to read the print. The best way to choose an optimum sticker size is to practice with a few samples. Make sure the print is visible and the design is obvious.

Make Them Enticing

Finally, you want your stickers to be a driving force for new and repeat sales. The best way to do that is to make your stickers enticing to your customers. One way to do that is to include a coupon code on each sticker that your customers can use for discounts on merchandise. It's also a good idea to include social media advertising in your stickers. For instance, including your email address, as well as your Twitter and Facebook information on your business stickers will allow you to utilize social media as a way to drive up sales.

If you own a small business, you owe it to yourself to use promotional materials as a way to drive up sales. Custom stickers are a great way to advertise your business, bring in new customers, and reward repeat business through the use of promotional codes.

For more information on custom stickers for your business, check out websites like http://www.northwestlabel.com/.